5 Ways To Earn The Permission of Your Audience

By on May 24, 2010 in Resources, Social Media

Permission means three things in marketing as defined by Seth Godin: “Delivering Anticipated, Personal and Relevant messages to people who actually want to get them.” It’s the difference between selling and having a conversation, It’s the difference between giving information and providing your prospect with real value. There’s a great quote that I think sums [...]

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What Brand Salience Means for Your Small Business

By on May 20, 2010 in Branding, Featured

The other day I read an incredible article on brand salience, not a term I hear thrown around very often. I’ve heard several definitions but like this one the best, “The degree to which a certain brand is thought about or noticed when a customer is in a buying situation.” Don’t confuse this with “Top [...]

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6 Useful Websites for Discovering Great Blogs

By on April 7, 2010 in Blogging, Resources, Social Media

Building a great list of blogs has been one of the single most beneficial things I’ve done for myself and business. But with so many blogs to choose from, it can be cumbersome to sift through them all. Below is a list that will hopefully make your life a little bit easier. I’ve compiled all [...]

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(Anti)Social Media: Nestle, Facebook and Greenpeace

By on March 24, 2010 in Social Media

Nestle is in some hot water. Over the past few weeks, The 144 year old company has been attempting to battle a lot of social buzz it’s created. –Something you want to avoid at ALL costs. Lets do a quick recap. Here’s a list of whats been happening lately with a link for more information. [...]

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How To Set Up Google Reader

By on March 23, 2010 in Blogging, Resources

In this screencast, I cover how to set up a Google Reader Account, how to add blog subscriptions, how to navigate around and a few tricks to make life easier. If you have any questions about Google Reader, feel free to ask them in the comments below. Picture from HiMY SYeD / photopia

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9 Places to Find Free Images for Your Blog

By on March 1, 2010 in Blogging, Featured

Having a great picture that compliments your blog post can really add value and catch more eyes. The hard part is finding a quality pic that isn’t copyrighted and/or has a creative commons license. Here’s a list of the absolute best sites that have millions of free great images for your blog or presentation. 1. [...]

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5 Reasons Your Facebook Fan Page Needs a Landing Tab

By on February 26, 2010 in Facebook, Featured

FBML is a relatively new concept for Facebook Fan Page owners. In this video, I’ll outline what it is and why I think it’s important. Here’s an overview of the points I cover. Visitors only visit your page once Lets face it, Facebook Fan Pages themselves, aren’t very dynamic You need a value proposition and [...]

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5 Great Business Podcasts

By on February 24, 2010 in Featured, Productivity

My picks for the 5 best business/entrepreneur podcasts.

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How To Organize Your LinkedIn Sections

By on February 11, 2010 in Featured, LinkedIn

A new feature in Linkedin now allows you to reorder any movable box on your profile to order what you want visitors to see on your profile first. Check out the video below on how to do it. So the question is: How should I organize my profile? How you should organize your profile is [...]

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Welcome!

By on February 10, 2010 in Uncategorized

Thanks for visiting! Let me take a sec to show you around the Fluxe blog. In my blog I cover everything we work on at Fluxe: How to utilize social media in your business Implementing digital business design into you business Best practices and tips for Facebook Fan Pages and Twitter How to use linkedIn [...]

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