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7 Great Tools to Visualize Your Brand

By on January 19, 2011 in Blog, Branding, Featured, Resources, Social Media, Uncategorized

The first step to improving your brand online is to take a good look at it from 50,000 feet. Here’s 7 of the best visual tools to help you analyze the different elements of your brand online. And all the tools are free! Twitter Venn Google Trends Wordle Twitter Spectrum TrendsMap Flickr Related Tags Browser [...]

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How To Increase The ROI of Your Offline Networking

By on January 12, 2011 in Blog, Resources, Social Media, Uncategorized

It’s easy to command ROI metrics for an online social networking campaign but when was the last time you were told to turn in a report to prove the value of your offline networking? Is it a total loss if you don’t come back with a few qualified leads? Definitely not. Just because social media [...]

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How to Perform a Quick Analysis on Your Brand’s Facebook Fan Page

By on December 6, 2010 in Blog, Facebook, Social Media, Uncategorized

Do you know how your brand’s Facebook Fan Page is doing? Really doing?
Here’s a simple way to establish a baseline to figure it out.
I’m a big fan of keeping metrics as simple as possible.
So i’m only going to give you the one’s that are the most actionable. You can measure weekly or monthly metrics but we’ll measure by month to make it simple.

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Linkedin Barcamp 2010 Presentation

By on October 19, 2010 in Blog, Branding, LinkedIn, Nashville, Resources, Social Media

Below are the slides from my Barcamp 2010 talk. The video and audio will be available shortly and I’ll post them as soon as they are. THANKS to everyone who came out and for all the great feedback on it! Several great questions were brought up after the presentation but if you have anymore questions, [...]

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