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What Stephen Covey Can Teach Us About Marketing Today

By on September 27, 2011 in Blog, Marketing

I recently re-read Stephen Covey’s 7 Habits and was reminded of something I don’t think gets near enough attention. Why? Because it’s tough. Really tough. You can’t fit it in a blog post and it takes time to master. It’s something we all know but only a handful of people can actually say they do [...]

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The 5 Rules For Effective Cross Channel Marketing

By on September 6, 2011 in Marketing

Whenever a client approaches me with a new idea, I always start with the same question: “How does this fit into your big picture marketing strategy?”  If that’s not the question your asking yourself and your team before each new project, chances are your leaving money on the table. It’s the difference between having an [...]

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Embracing Disruptive Technology With Rob Harvey

By on July 29, 2011 in Blog, Marketing, Podcast, Social Media

Welcome to episode #3 of the Fluxe Digital Marketing Podcast! Remember when you first started out in business? How much you learned that year? You probably look back and wonder how you did it. It’s extremely difficult to keep a beginner’s mind as you go throughout your career or business. And that’s what this weeks [...]

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Search Engine Personalization With Kacy Maxwell

By on July 21, 2011 in Blog, Marketing, Podcast, Productivity, Social Media

Welcome to Episode #2 of the Fluxe Digital Marketing Podcast. Have you ever compared search results on Google with a friend? If not, you may be surprised to know you’ll get completely different results.  Giants like Amazon, Google, Facebook and Netflix all have search algorithims that are designed to produce what they think is the [...]

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Why Bad Reviews Are Good For Business

By on July 19, 2011 in Blog, Marketing, Social Media

“Negative reviews increase conversion rates for all kinds of businesses, because people see them and know that they’re shopping in a truthful environment.”  -Brett Hurt, CEO Baazarvoice in Zero Moment of Truth Stop for a second and think about that. When consumers pour over reviews of your product, what are they really looking for? And [...]

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Amplicate Brand Opinion Tool: Video Review

By on June 30, 2011 in Blog, Marketing, Resources, Social Media

What I love about Amplicate Amplicate is a great tool to quickly evaluate what online users think about a popular brand, celebrity or topic. Easy to read charts and graphs Coverage of a wide variety of broad and niche topics Everything Else… The site is based around strong opinions for topics, therefore it only tracks [...]

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3 Reasons Groupon is a Bad Deal For Your Local Business

By on June 27, 2011 in Blog, Branding, Marketing, Social Media

If I told you for every dollar you spend on customer acquisition, you could make $.40 (or LESS!) with me, how much would you spend? Hopefully NOTHING. But for small businesses using Groupon, it’s not as far-fetched as you may think.   In the excitement of making coupons cool again, Groupon and other group deal [...]

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