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Embracing Disruptive Technology With Rob Harvey

By on July 29, 2011 in Blog, Marketing, Podcast, Social Media

Welcome to episode #3 of the Fluxe Digital Marketing Podcast! Remember when you first started out in business? How much you learned that year? You probably look back and wonder how you did it. It’s extremely difficult to keep a beginner’s mind as you go throughout your career or business. And that’s what this weeks [...]

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Search Engine Personalization With Kacy Maxwell

By on July 21, 2011 in Blog, Marketing, Podcast, Productivity, Social Media

Welcome to Episode #2 of the Fluxe Digital Marketing Podcast. Have you ever compared search results on Google with a friend? If not, you may be surprised to know you’ll get completely different results.  Giants like Amazon, Google, Facebook and Netflix all have search algorithims that are designed to produce what they think is the [...]

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Why Bad Reviews Are Good For Business

By on July 19, 2011 in Blog, Marketing, Social Media

“Negative reviews increase conversion rates for all kinds of businesses, because people see them and know that they’re shopping in a truthful environment.”  -Brett Hurt, CEO Baazarvoice in Zero Moment of Truth Stop for a second and think about that. When consumers pour over reviews of your product, what are they really looking for? And [...]

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What You Need To Know About Social Media Law with Stephen Zralek

By on July 9, 2011 in Blog, Blogging, Facebook, Social Media

Welcome to my first podcast! I’ve been wanting to get this going for quite some time now and after talking to Stephen Zralek, who you’ll meet on the podcast, I knew I couldn’t wait any longer. The information Stephen shares is critical for any business using or considering using social media. I couldn’t think of [...]

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Amplicate Brand Opinion Tool: Video Review

By on June 30, 2011 in Blog, Marketing, Resources, Social Media

What I love about Amplicate Amplicate is a great tool to quickly evaluate what online users think about a popular brand, celebrity or topic. Easy to read charts and graphs Coverage of a wide variety of broad and niche topics Everything Else… The site is based around strong opinions for topics, therefore it only tracks [...]

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3 Reasons Groupon is a Bad Deal For Your Local Business

By on June 27, 2011 in Blog, Branding, Marketing, Social Media

If I told you for every dollar you spend on customer acquisition, you could make $.40 (or LESS!) with me, how much would you spend? Hopefully NOTHING. But for small businesses using Groupon, it’s not as far-fetched as you may think.   In the excitement of making coupons cool again, Groupon and other group deal [...]

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How One Small-Town Brand Manages Their Social Media Across Multiple Channels

By on May 10, 2011 in Blog, Social Media, Uncategorized

I first met Tara on Twitter when I answered a question she’d tweeted through @TillamookCheese Twitter account. Shortly after my response, she responded back to me and thanked me for my input. I was impressed by how quickly she responded and decided to check out the rest of Tillamook Cheese’s online presence. Being from Tillamook, [...]

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Selective Hearing

By on April 19, 2011 in Blog, Featured, Simplicity, Social Media, Uncategorized

In what situations does your company really take the time to listen and understand its audience? Emergencies Launching a new product or service Customer support issues Conversations between each other about your company Soliciting feedback Testimonials Insights and new perspectives User experience on your website The Spouse Test: If you listened to your spouse like [...]

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Mini Case Study: How Lenovo Reduced Customer Service Costs Using Social Media

By on April 8, 2011 in Blog, Social Media

Dell has been getting a lot of recognition from their social media department lately and deservedly so. They’ve been pioneers of social media in big business. But while the spotlight has been on them, another computer company has been making huge strides with social media. In this case study from Forrester, Lenovo realized their customers [...]

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The Shift From Searching To Asking

By on April 4, 2011 in Blog, Facebook, Featured, Social Media

When we have a question, we usually do one of two things. Either search Google to find the answer or we ask our friends. Before we had the internet, asking our friends meant actually verbally asking them. Waiting until work or school when you saw them and asking them in person. Then came calling, texting, email [...]

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