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How One Small-Town Brand Manages Their Social Media Across Multiple Channels

By on May 10, 2011 in Blog, Social Media, Uncategorized

I first met Tara on Twitter when I answered a question she’d tweeted through @TillamookCheese Twitter account. Shortly after my response, she responded back to me and thanked me for my input. I was impressed by how quickly she responded and decided to check out the rest of Tillamook Cheese’s online presence. Being from Tillamook, [...]

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Selective Hearing

By on April 19, 2011 in Blog, Featured, Simplicity, Social Media, Uncategorized

In what situations does your company really take the time to listen and understand its audience? Emergencies Launching a new product or service Customer support issues Conversations between each other about your company Soliciting feedback Testimonials Insights and new perspectives User experience on your website The Spouse Test: If you listened to your spouse like [...]

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Interview With Iphone Developer Jared Sinclair

By on February 24, 2011 in Blog, Simplicity, Uncategorized

Jared Sinclair is the designer and developer of Pillboxie, a medication reminder app for iPhone and iPod Touch. Pillboxie is the easiest and best-looking app of it’s kind for iOS. It’s currently the number one paid medical app in the App Store. It was featured on Apple’s New & Noteworthy list, as well as Cult [...]

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500+ Social Media Case Studies

By on January 23, 2011 in Blog, Resources, Social Media, Uncategorized

These links contain a social media case study for almost every industry, company size and geographic location imaginable. It’s a collection others who’ve failed using social media, ruined their brand abusing social media and experienced tremendous success because of social media. Read them, analyze them but don’t forget about YOUR audience! 34 case studies that [...]

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7 Great Tools to Visualize Your Brand

By on January 19, 2011 in Blog, Branding, Featured, Resources, Social Media, Uncategorized

The first step to improving your brand online is to take a good look at it from 50,000 feet. Here’s 7 of the best visual tools to help you analyze the different elements of your brand online. And all the tools are free! Twitter Venn Google Trends Wordle Twitter Spectrum TrendsMap Flickr Related Tags Browser [...]

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How To Increase The ROI of Your Offline Networking

By on January 12, 2011 in Blog, Resources, Social Media, Uncategorized

It’s easy to command ROI metrics for an online social networking campaign but when was the last time you were told to turn in a report to prove the value of your offline networking? Is it a total loss if you don’t come back with a few qualified leads? Definitely not. Just because social media [...]

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How to Perform a Quick Analysis on Your Brand’s Facebook Fan Page

By on December 6, 2010 in Blog, Facebook, Social Media, Uncategorized

Do you know how your brand’s Facebook Fan Page is doing? Really doing?
Here’s a simple way to establish a baseline to figure it out.
I’m a big fan of keeping metrics as simple as possible.
So i’m only going to give you the one’s that are the most actionable. You can measure weekly or monthly metrics but we’ll measure by month to make it simple.

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83 Engaging Content Ideas For Your Next Update, Tweet or Post

By on July 24, 2010 in Blogging, Facebook, Featured, LinkedIn, Resources, Social Media, Uncategorized

Which ones to use? At the end of each one, add “If it’s relevant to my target audience”. Link to an industry related article and ask a question about it Create a short quiz and offer a prize to the winner Become a resource for something local (e.g. all the networking groups related to your [...]

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Welcome!

By on February 10, 2010 in Uncategorized

Thanks for visiting! Let me take a sec to show you around the Fluxe blog. In my blog I cover everything we work on at Fluxe: How to utilize social media in your business Implementing digital business design into you business Best practices and tips for Facebook Fan Pages and Twitter How to use linkedIn [...]

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