Tag Archives | Branding

Why Bad Reviews Are Good For Business

By on July 19, 2011 in Blog, Marketing, Social Media

“Negative reviews increase conversion rates for all kinds of businesses, because people see them and know that they’re shopping in a truthful environment.”  -Brett Hurt, CEO Baazarvoice in Zero Moment of Truth Stop for a second and think about that. When consumers pour over reviews of your product, what are they really looking for? And [...]

Read full story • Comments { 0 }

3 Reasons Groupon is a Bad Deal For Your Local Business

By on June 27, 2011 in Blog, Branding, Marketing, Social Media

If I told you for every dollar you spend on customer acquisition, you could make $.40 (or LESS!) with me, how much would you spend? Hopefully NOTHING. But for small businesses using Groupon, it’s not as far-fetched as you may think.   In the excitement of making coupons cool again, Groupon and other group deal [...]

Read full story • Comments { 7 }

How One Small-Town Brand Manages Their Social Media Across Multiple Channels

By on May 10, 2011 in Blog, Social Media, Uncategorized

I first met Tara on Twitter when I answered a question she’d tweeted through @TillamookCheese Twitter account. Shortly after my response, she responded back to me and thanked me for my input. I was impressed by how quickly she responded and decided to check out the rest of Tillamook Cheese’s online presence. Being from Tillamook, [...]

Read full story • Comments { 2 }

7 Great Tools to Visualize Your Brand

By on January 19, 2011 in Blog, Branding, Featured, Resources, Social Media, Uncategorized

The first step to improving your brand online is to take a good look at it from 50,000 feet. Here’s 7 of the best visual tools to help you analyze the different elements of your brand online. And all the tools are free! Twitter Venn Google Trends Wordle Twitter Spectrum TrendsMap Flickr Related Tags Browser [...]

Read full story • Comments { 1 }

Linkedin Barcamp 2010 Presentation

By on October 19, 2010 in Blog, Branding, LinkedIn, Nashville, Resources, Social Media

Below are the slides from my Barcamp 2010 talk. The video and audio will be available shortly and I’ll post them as soon as they are. THANKS to everyone who came out and for all the great feedback on it! Several great questions were brought up after the presentation but if you have anymore questions, [...]

Read full story • Comments { 2 }

LinkedIn Adds The Ability to Showcase Work With Portfolio App

By on August 1, 2010 in Branding, LinkedIn, Resources, Social Media

LinkedIn may not have the most exciting app directory BUT this is one of the best updates I’ve seen. LinkedIn has partnered with The Behance Network to enable creative professionals to showcase their work. What kind of work? They support pictures, text, video and audio samples. And the Behance Network won’t put a cap on [...]

Read full story • Comments { 3 }

Slideshow: Simplicity

By on July 15, 2010 in Resources, Simplicity

I know presentations/slideshows are NOT made to stand on their own to feet, but I think I’m going to see how they do. I want to start featuring one great marketing presentation a week as a feature. Words are great but my goal is to communicate my ideas with you in the clearest form possible. [...]

Read full story • Comments { 2 }

The Difference Between Marketing, Pr, Branding & Advertising

By on June 28, 2010 in Branding

Couldn’t have said it better myself.

Read full story • Comments { 2 }

What Brand Salience Means for Your Small Business

By on May 20, 2010 in Branding, Featured

The other day I read an incredible article on brand salience, not a term I hear thrown around very often. I’ve heard several definitions but like this one the best, “The degree to which a certain brand is thought about or noticed when a customer is in a buying situation.” Don’t confuse this with “Top [...]

Read full story • Comments { 4 }

Bad Behavior has blocked 89 access attempts in the last 7 days.