Tag Archives | case study

Why Bad Reviews Are Good For Business

By on July 19, 2011 in Blog, Marketing, Social Media

“Negative reviews increase conversion rates for all kinds of businesses, because people see them and know that they’re shopping in a truthful environment.”  -Brett Hurt, CEO Baazarvoice in Zero Moment of Truth Stop for a second and think about that. When consumers pour over reviews of your product, what are they really looking for? And [...]

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What You Need To Know About Social Media Law with Stephen Zralek

By on July 9, 2011 in Blog, Blogging, Facebook, Social Media

Welcome to my first podcast! I’ve been wanting to get this going for quite some time now and after talking to Stephen Zralek, who you’ll meet on the podcast, I knew I couldn’t wait any longer. The information Stephen shares is critical for any business using or considering using social media. I couldn’t think of [...]

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Mini Case Study: How Lenovo Reduced Customer Service Costs Using Social Media

By on April 8, 2011 in Blog, Social Media

Dell has been getting a lot of recognition from their social media department lately and deservedly so. They’ve been pioneers of social media in big business. But while the spotlight has been on them, another computer company has been making huge strides with social media. In this case study from Forrester, Lenovo realized their customers [...]

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