Tag Archives | target audience

3 Reasons Groupon is a Bad Deal For Your Local Business

By on June 27, 2011 in Blog, Branding, Marketing, Social Media

If I told you for every dollar you spend on customer acquisition, you could make $.40 (or LESS!) with me, how much would you spend? Hopefully NOTHING. But for small businesses using Groupon, it’s not as far-fetched as you may think.   In the excitement of making coupons cool again, Groupon and other group deal [...]

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The Shift From Searching To Asking

By on April 4, 2011 in Blog, Facebook, Featured, Social Media

When we have a question, we usually do one of two things. Either search Google to find the answer or we ask our friends. Before we had the internet, asking our friends meant actually verbally asking them. Waiting until work or school when you saw them and asking them in person. Then came calling, texting, email [...]

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7 Great Tools to Visualize Your Brand

By on January 19, 2011 in Blog, Branding, Featured, Resources, Social Media, Uncategorized

The first step to improving your brand online is to take a good look at it from 50,000 feet. Here’s 7 of the best visual tools to help you analyze the different elements of your brand online. And all the tools are free! Twitter Venn Google Trends Wordle Twitter Spectrum TrendsMap Flickr Related Tags Browser [...]

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Linkedin Barcamp 2010 Presentation

By on October 19, 2010 in Blog, Branding, LinkedIn, Nashville, Resources, Social Media

Below are the slides from my Barcamp 2010 talk. The video and audio will be available shortly and I’ll post them as soon as they are. THANKS to everyone who came out and for all the great feedback on it! Several great questions were brought up after the presentation but if you have anymore questions, [...]

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Overview of LinkedIn’s New “Company Follow” Feature & How To Use It

By on July 22, 2010 in LinkedIn, Resources, Social Media

Less than 2 months ago a little button was added to LinkedIn that you may have not noticed. The “Follow Company” button is one of the less noticeable changes LinkedIn has made in the last few months in an effort to improve the professional social network. Some of the more noticeable changes have been an [...]

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Why I WANT To Know What You Had For Lunch Today

By on July 13, 2010 in Branding, Facebook, LinkedIn, Resources, Social Media

You know who you are. But in case you don’t… “Why would I want to be on Twitter,  I don’t want to hear about what you had for lunch!” You haven’t Even Googled Me? It used to be after I met someone, I put their contact info in my phone and their biz card in [...]

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Facebook Facts You Probably Didn’t Know

By on May 27, 2010 in Facebook, Resources, Social Media

It’s easy to log on to Facebook, hang out in our social circles and forget about how enormous it is. Remember back on March 13 when Facebook surpassed Google in the US to become the most visited website for that week? Yes, it was short-lived but an important milestone nonetheless. Below is a great infographic [...]

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5 Ways To Earn The Permission of Your Audience

By on May 24, 2010 in Resources, Social Media

Permission means three things in marketing as defined by Seth Godin: “Delivering Anticipated, Personal and Relevant messages to people who actually want to get them.” It’s the difference between selling and having a conversation, It’s the difference between giving information and providing your prospect with real value. There’s a great quote that I think sums [...]

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